rebranding the Music City

When you come to the Music City, Nashville, this is the logo you’ll see on the official tour guides, street lamps, attraction signs, football stadium end zone, etc. We worked with the Convention & Visitors Bureau to update the city's branding, with a primary goal was to distance them from the idea that Nashville is strictly known for it's country music. While that is such a part of the area's history more and more musicians are emerging in other genres.

Along with styling the lettering from scratch and applying to ads and displays of all kinds, a graphics style guide was created for the CVB to maintain consistency in all of their branding efforts.

Creating an Identity

A company's logo is only one part of their overall brand, but, it can speak volumes. Benjamin Ian Design's effective logo creation process includes a detailed design brief, research and brainstorming, preliminary concepts presented as sketches, and finalization with color applications. 

Here are some examples of logos and identity packages that we have created.

Bringing People Together

Nashville design company Benjamin Ian has worked with Purpose Driven ministries on a myriad of projects, including print packaging and direct mail pieces to promote their educational projects.

Additionally, as web usage has progressed and social communities have formed, Purpose Driven hired us to create engaging web portals where browsers with similar interests could engage and share. These include portals for women's groups, pastors, and an HIV/AIDS community.

Notice me, NOW!

Ryan Laird is a talented, young Canadian musician and songwriter. Jumping on an opportunity to promote this artist in a uniquely, creative way, BID&P put together a creative concept, shot and composited multiple elements to create a high-traffic billboard in Music City — in a matter of a few days.

Little did we know that the image would soon be making the rounds on all of the major celebrity news shows on television and the internet gossip rags. These include CMT, Entertainment Tonight, and GAC. 

Making Magazines

Salem Publishing is a leading publisher of magazines. BID&P provided art direction and print design for a number of publications. Editorial design helped relaunch CCM Magazine, awarded the Best Redesigned Magazine by industry-standard FOLIO: Magazine.

When Salem wanted to re-brand their pioneering music industry magazine CCM, Benjamin Ian was picked to create a new logo to push them forward in a younger, edgier way. 

Come to the River

The Academy for Spiritual Formation and Emerging Ministries is a highly educated collection of premier thinkers in the faith community. Every year, they gather to discuss diverse topics in an increasingly multicultural and interreligious world.

Benjamin Ian was tapped to design a set of promotional pieces and advertisements to appeal to this demographic. Direct mail pieces were used to increase attendance.

Brits call 'em Catalogues

Once again, Upper Room Books selected BID&P for print design to promote their seasonal selections and new offerings. Multiple initial concepts were presented for these 36-48 page books, with a direction selected to create master page templates.

Literary Promotions

Nashville is a center for book publishers. Upper Room Books has utilized design firm BID&P for help in promoting their books, educational materials and magazine publications. In addition, BID&P has created ads in Spanish to appeal to their international, Latin American base.

Our advertisement designs for Upper Room projects have been placed in major publications such as Body & Health magazine.

Album Creative

Artist manager, Calvin Nowell, approached BID&P about capturing an emerging musician's unique style. Working with the team, we created a full package to brand and launch B. Reith's first full album. Creative photography and packaging design was used to capture his personality and musicality.

Coming Soon to Your Town

AEG LIVE! is the world’s second largest presenter of live music and entertainment events. For four years, BenjaminIan have been tapped to create original artwork for live show promotional materials, print ads & billboards,  and static and dynamic online advertising. Digital renderings for merchandise displays and product giveaways.

Additionally, BID&P has been commissioned for live event photography to capture these entertaining events.

The Whole Package

Instrumentalists and other independent musicians look to Advantage Music Productions to capture their sound on CD. And AMP looks to Nashville creative team BID&P to put a look to the sound.

Starting with studio and location music photography, and then using those assets to create a package design allows independent musicians to have a complete branded package to promote at live events, in the press and online.

Warm it up, please

Nashville has long had a beacon of hope for women facing difficult decisions in their lives. Hope Clinic for Women has been providing opportunities for women of all ages for 50 years.
When Nashville creative firm Benjamin Ian Design & Photography started working with this lovely group of compassionate people, their materials were very cold, medical and uninviting. We introduced a softer palette of warm colors and soft textures to promote a more comforting image. A logo refresh, new print and online materials has allowed the organization to increase their fundraising and affect more clients year after year.